October 20th is Promo Products Work Day!
Here at Chase Street Accessories & Engraving, we make most of our one-off gifts and awards in-house. However, when you're looking for large-quantity production that exceeds our capacity, or you're working on a budget and need to use economic supplies that we don't carry locally, we work with a giant network of vendors to outsource your projects. Check out our Chase Street Promotions division to see the full range of promotional products we offer. If there's something specific that you're looking for, just let us know!
In a world where consumers are bombarded by advertising messages, promotional products stand alone. A print ad, an internet pop-up, a television ad or a radio spot all interrupt and distract consumers. But a promotional product engages and is welcomed by the consumer and then integrated into their lifestyle. In fact, it’s the only marketing medium that the consumer says thank you for.
What are Promotional Products?Promotional products are useful tangible items imprinted with an advertiser's name, logo or message designed to increase brand awareness among consumers. Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.
Do Promotional Products Work?88% of promotional product recipients remember the name of the advertiser on the products. 85% of the recipients do business with the advertiser on the product. 83% of people like receiving them. Promotional Products Work.
The right promotional products for the right audience. Explore the options.From lip balm to a wireless mouse to toy airplanes, promotional products come in all shapes, sizes and colors. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogs. If you can see it and touch it, it’s most likely available as a promotional product. This allows you to customize a marketing campaign so that it’s more relevant to a specific demographic you want to target.
Creating brand experiences that last.
Every day you hear about a new endurance race, a new music festival or a new community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products?
How are promotional products used?
Since promotional products can be used alone or integrated with other media, there are virtually limitless ways to use them. Popular programs cited most often by industry consultants are business gifts, employee relations, orientation programs, corporate communications and at tradeshows to generate booth traffic. They're also effective for dealer/distribution programs, co-op programs, company stores, generating new customers or new accounts, nonprofit fundraising, public awareness campaigns and for promotion of brand awareness and brand loyalty. Other uses include employee incentive programs, new product or service introductions and marketing research for survey and focus group participants.
What kinds of promotional products are available?
There are literally tens of thousands of different types and styles of promotional products. In many cases, it's even possible to obtain custom items that aren't found in any catalog. Examples of common items include: apparel, pens, calendars, coffee mugs, calculators, key chains, desk accessories and stress balls.